Privacy Policy

1. Data Controller

The data controller is Charming Accommodation Group, operating under the name Villa Serena Cortona, located at Loc. Le Contesse, 202 – 52044 Cortona (AR), Italy. Email: info@villaserenacortona.com – Phone: +39 0575 612531.

2. Data Collected

Through the contact form on this website, we collect: full name, email address, phone number, stay dates, number of guests, and message content.

Navigation data (IP address, browser type, pages visited) may be collected automatically by Google Analytics.

3. Purpose of Processing

• Respond to booking and information requests
• Manage the contractual relationship for the rental
• Send pre- and post-stay communications
• Analyse website usage statistics (with consent)

4. Legal Basis

Processing is based on: (a) execution of a contract or pre-contractual measures (rental management); (b) your consent for analytics cookies; (c) our legitimate interest in responding to inquiries.

5. Data Retention

Personal data is retained for the time necessary to fulfill the purposes described, and in any case no longer than 10 years for tax and administrative obligations, or until consent is withdrawn for marketing purposes.

6. Third Parties

Your data may be shared with the following third-party services:

• Google Analytics – website statistics (USA, Privacy Shield/SCCs)
• Tawk.to – live chat support
• Web3Forms – contact form processing
• Octorate – booking management system

7. Your Rights (GDPR Art. 15–22)

You have the right to:

• Access your personal data
• Request rectification of inaccurate data
• Request erasure ('right to be forgotten')
• Withdraw consent at any time
• Lodge a complaint with the Data Protection Authority (Garante Privacy)

To exercise your rights, contact: info@villaserenacortona.com